Box design refers to the process of creating packaging that is both functional and visually appealing. It involves selecting materials, shapes, and sizes that protect the contents while also attracting customers. Effective box design considers factors like durability, ease of opening, and environmental impact. In addition to practicality, box design often incorporates branding elements such as colors, logos, and graphics. This helps products stand out on shelves and communicates the brand's identity. Designers may use software tools to create prototypes and test different designs before final production, ensuring the box meets both aesthetic and practical requirements.