Author promotion refers to the strategies and activities that writers use to increase their visibility and reach a wider audience. This can include social media marketing, book signings, and participation in literary events. The goal is to build a personal brand and connect with readers, which can lead to increased book sales and a loyal fan base. Effective author promotion often involves collaboration with publishers and literary agents, who can provide resources and guidance. Additionally, authors may utilize platforms like Goodreads and Amazon to engage with readers and gather reviews, further enhancing their presence in the competitive book market.