Fast fashion refers to the rapid production of inexpensive clothing that mimics current fashion trends. Retailers like Zara and H&M quickly design, manufacture, and distribute new styles to meet consumer demand. This approach allows shoppers to buy trendy outfits at low prices, but it often leads to a cycle of overconsumption.
The fast fashion industry has significant environmental and social impacts. The quick turnover of clothing contributes to massive waste, as many garments are discarded after only a few wears. Additionally, the production process often relies on low-wage labor in countries like Bangladesh and China, raising concerns about workers' rights and safety.