Bodoni type is a serif typeface designed by the Italian typographer Giambattista Bodoni in the late 18th century. Known for its elegant and modern appearance, it features high contrast between thick and thin strokes, making it visually striking. The typeface is often used in fashion and luxury branding due to its sophisticated look. Bodoni is characterized by its geometric shapes and flat serifs, which give it a clean and refined aesthetic. It has been widely adapted and is available in various weights and styles, making it versatile for both print and digital media.