Bing Ads is an online advertising platform created by Microsoft that allows businesses to display ads on the Bing search engine and its partner sites. Advertisers can create text, image, and video ads to reach potential customers based on their search queries and interests. The platform operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. With Bing Ads, businesses can target specific demographics, locations, and devices to optimize their advertising campaigns. The platform also provides tools for tracking performance, allowing advertisers to analyze data and adjust their strategies for better results.