Big Data Analytics refers to the process of examining large and complex data sets to uncover hidden patterns, correlations, and insights. This analysis helps organizations make informed decisions by transforming raw data into valuable information. It often involves using advanced tools and techniques, such as machine learning and data mining, to process and analyze the data efficiently. The data used in Big Data Analytics can come from various sources, including social media, sensors, and transaction records. By leveraging this information, businesses can improve their operations, enhance customer experiences, and identify new opportunities for growth.