The Bicycle Association is a trade organization that represents the interests of the cycling industry in a specific region, often focusing on promoting cycling as a sustainable mode of transport. It works to support businesses involved in the manufacture, distribution, and retail of bicycles and cycling accessories. The association also engages in advocacy efforts to improve cycling infrastructure and safety. In addition to supporting industry stakeholders, the Bicycle Association conducts research and provides resources to encourage cycling participation among the public. It often collaborates with government bodies and other organizations to promote initiatives that enhance the cycling experience, such as better bike lanes and community cycling events.