Behavioral phenomena refer to observable actions or reactions of individuals or groups in response to various stimuli. These behaviors can be influenced by factors such as environment, culture, and social interactions. Understanding these phenomena helps researchers and psychologists analyze patterns and predict future behaviors. Examples of behavioral phenomena include social conformity, where individuals adjust their actions to align with a group, and cognitive dissonance, which occurs when a person experiences discomfort from holding conflicting beliefs. Studying these behaviors provides insights into human psychology and can inform practices in fields like marketing and education.