Social conformity is the tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group. This phenomenon often occurs in social settings where people feel pressure to fit in or be accepted. Factors such as group size, unanimity, and the presence of authority figures can influence the degree of conformity. People may conform to avoid conflict, gain social approval, or because they believe the group possesses more accurate information. Famous studies, such as those conducted by Solomon Asch, demonstrate how individuals can change their responses to match group opinions, even when they know the group is wrong.