Behavioral influences refer to the various factors that affect how individuals act and make decisions. These influences can stem from personal experiences, social interactions, cultural norms, and environmental conditions. For example, peer pressure can lead individuals to adopt certain behaviors to fit in with a group, while advertising can shape consumer choices by highlighting specific products or lifestyles. Additionally, psychological factors such as motivation and emotions play a significant role in influencing behavior. People may act differently based on their feelings or desires, which can be affected by their surroundings. Understanding these influences can help in areas like marketing and psychology to predict and guide behavior effectively.