Behavioral Change Communication (BCC) is a strategic approach aimed at promoting positive changes in people's behaviors. It involves using various communication methods to inform, educate, and motivate individuals or communities to adopt healthier practices. BCC often focuses on issues like public health, environmental sustainability, and social norms. The process typically includes understanding the target audience's beliefs and attitudes, designing tailored messages, and utilizing channels such as social media, community workshops, and mass media. By engaging individuals and fostering dialogue, BCC seeks to empower people to make informed choices that lead to improved well-being and social outcomes.