Beauty conventions are large events where beauty enthusiasts, professionals, and brands come together to celebrate and explore the latest trends in the beauty industry. These gatherings often feature product launches, makeup demonstrations, and panel discussions led by industry experts. Attendees can learn about new techniques, discover innovative products, and network with others who share their passion for beauty. In addition to workshops and presentations, beauty conventions typically include vendor booths where brands showcase their products. Popular conventions, such as Beautycon and IMATS, attract thousands of visitors and provide a platform for emerging brands to gain exposure. These events foster a sense of community among beauty lovers and professionals alike.