Beautycon is an annual convention that celebrates beauty, fashion, and lifestyle. It brings together fans, influencers, and brands to explore the latest trends in cosmetics and personal care. Attendees can participate in panels, workshops, and meet-and-greet sessions with popular beauty influencers and industry experts. The event features a marketplace where brands showcase their products, allowing visitors to discover new items and make purchases. Beautycon aims to create a community focused on self-expression and empowerment, encouraging individuals to embrace their unique beauty and connect with others who share similar interests.