Beauty Brand refers to a company that specializes in creating and selling products designed to enhance or maintain physical appearance. These products can include cosmetics, skincare, haircare, and fragrances. Many beauty brands focus on specific demographics or trends, offering a range of items that cater to various skin types, tones, and preferences. In recent years, the beauty industry has seen a rise in sustainable beauty brands that prioritize eco-friendly practices and ingredients. Additionally, the influence of social media has led to the emergence of influencer-driven brands, where popular figures promote their own lines of beauty products, often targeting younger consumers.