Sustainable beauty brands focus on creating cosmetics and personal care products that are environmentally friendly. They prioritize using natural ingredients, reducing waste, and minimizing their carbon footprint. These brands often utilize eco-friendly packaging and support ethical sourcing practices to ensure their products are safe for both consumers and the planet. Many sustainable beauty brands also emphasize cruelty-free practices, meaning they do not test their products on animals. By promoting transparency and sustainability, these brands aim to meet the growing demand for responsible consumer choices in the beauty industry, appealing to environmentally conscious shoppers.