Basketball analytics is the use of data and statistical methods to evaluate player performance and team strategies in basketball. Analysts collect information from games, such as shooting percentages, assists, and rebounds, to gain insights into how players and teams can improve. These analytics help coaches make informed decisions about lineups, plays, and training. By understanding trends and patterns, teams can optimize their performance and gain a competitive edge. Overall, basketball analytics plays a crucial role in modern basketball by combining traditional scouting with advanced data analysis.