The Barna Group is a research organization based in the United States that focuses on studying the intersection of faith and culture. Founded in 1984 by George Barna, the group conducts surveys and studies to provide insights into the beliefs, behaviors, and trends among various religious groups, particularly within Christianity. The organization offers a range of resources, including reports, books, and consulting services, aimed at helping churches, ministries, and organizations understand their audiences better. By analyzing data on topics such as spirituality, church attendance, and community engagement, the Barna Group seeks to inform and equip leaders in their mission and outreach efforts.