The term "Bait-and-Switch" refers to a deceptive marketing tactic where a seller advertises a product at a low price to attract customers, but then makes the product unavailable or less appealing. Instead, the seller tries to persuade customers to purchase a different, often more expensive item. This practice is considered unethical and can lead to customer dissatisfaction. In many countries, including the United States, laws exist to protect consumers from bait-and-switch tactics. These regulations require businesses to honor their advertised prices and provide clear information about the products they offer. Violating these laws can result in penalties for the offending company.