"Bait and Switch" is a deceptive marketing tactic where a seller advertises a product or service at a low price to attract customers. Once potential buyers show interest, the seller either claims the advertised item is unavailable or tries to sell them a more expensive alternative. This practice is considered unethical and can lead to consumer distrust. In many regions, including the United States, "Bait and Switch" is illegal under consumer protection laws. Regulatory agencies, such as the Federal Trade Commission (FTC), work to prevent such practices and ensure that businesses provide accurate information about their offerings to protect consumers.