Bait, or enticement, refers to something used to attract or lure someone into a specific action or behavior. It is commonly used in various contexts, such as fishing, where fishermen use worms or artificial lures to catch fish. In marketing, businesses often use enticing offers or promotions to draw in customers. The concept of bait can also apply to psychological tactics, where individuals or groups use appealing incentives to influence decisions. For example, advertisers may create attractive advertisements to entice consumers to purchase products. Overall, bait serves as a strategic tool to capture interest and encourage engagement.