Homonym: Lure (Attraction)
A "lure" is an object or substance used to attract someone or something, often for a specific purpose. In fishing, for example, a lure is a bait designed to entice fish to bite. These lures can be made of various materials, such as plastic or metal, and come in different shapes and colors to mimic the appearance of real prey.
In a broader sense, the term "lure" can also refer to anything that draws people in, like a captivating advertisement or an enticing offer. For instance, a sale at a store can serve as a lure, encouraging customers to visit and make purchases.