Backlinko is a digital marketing blog founded by Brian Dean in 2012. It focuses on search engine optimization (SEO) strategies, providing actionable tips and techniques to help websites improve their visibility on search engines like Google. The blog is known for its in-depth articles and comprehensive guides that cover various aspects of SEO, including link building, keyword research, and content marketing. In addition to written content, Backlinko offers resources such as video tutorials and case studies. The site has gained a reputation for its high-quality information and practical advice, making it a valuable resource for marketers, business owners, and anyone looking to enhance their online presence.