BMC Switzerland is a renowned bicycle manufacturer based in Switzerland, specializing in high-performance road, mountain, and electric bikes. Founded in 1986, the company focuses on innovation and quality, producing bikes that cater to both professional athletes and recreational cyclists. The brand is known for its commitment to research and development, often collaborating with top athletes to enhance bike design and technology. BMC bikes are recognized for their distinctive aesthetics and advanced engineering, making them popular among cycling enthusiasts worldwide.