BMC, or Business Model Canvas, is a strategic management tool that helps organizations visualize and design their business models. It consists of nine building blocks, including key partners, key activities, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. This framework allows businesses to outline their operations and identify areas for improvement.
The Business Model Canvas was developed by Alexander Osterwalder and is widely used by startups and established companies alike. It provides a clear and concise way to communicate business ideas and strategies, making it easier for teams to collaborate and innovate effectively.