B2C transactions, or Business-to-Consumer transactions, refer to the process where businesses sell products or services directly to individual customers. This type of transaction is common in retail, where consumers purchase items from stores or online platforms. Examples include buying clothes from a clothing retailer or ordering food from a restaurant. In B2C transactions, businesses often focus on marketing strategies to attract consumers, such as advertising and promotions. The rise of e-commerce has significantly increased the volume of B2C transactions, allowing customers to shop conveniently from home through websites and mobile apps.