Automated buying refers to the use of technology and software to purchase goods or services without human intervention. This process often involves algorithms that analyze data to make decisions about when and what to buy, optimizing for factors like price and availability. It is commonly used in industries such as e-commerce and advertising. In the context of digital advertising, automated buying is known as programmatic buying. This method allows advertisers to purchase ad space in real-time through automated platforms, ensuring that their ads reach the right audience efficiently. Overall, automated buying streamlines purchasing processes and enhances decision-making.