Assortment refers to the variety of products or items available within a specific category or collection. In retail, it involves selecting different types of merchandise to meet customer preferences and needs. A well-planned assortment can enhance customer satisfaction and drive sales by offering choices that appeal to diverse tastes. In the context of marketing, assortment strategies can include factors like product range, depth, and width. For example, a clothing store may offer an assortment of styles, sizes, and colors to attract a broader audience. Effective assortment management helps businesses optimize inventory and improve overall performance.