Solomon Asch was a prominent psychologist known for his work in social psychology, particularly in the 1950s. He is best known for his experiments on conformity, which demonstrated how individuals often conform to group opinions, even when they are clearly incorrect. His studies highlighted the influence of social pressure on individual decision-making. Asch's most famous experiment involved a group of participants who were asked to compare the lengths of lines. While the majority of the group provided incorrect answers, many individuals still conformed to the group's wrong choice. This research has had a lasting impact on our understanding of group dynamics and social influence.