Artificial flavoring refers to synthetic compounds created to mimic natural flavors found in food. These flavorings are often used in processed foods, beverages, and candies to enhance taste without the need for real ingredients. They can be more cost-effective and have a longer shelf life compared to natural flavors. The use of artificial flavoring is regulated by organizations like the Food and Drug Administration (FDA) to ensure safety for consumption. While some people prefer natural flavors for their perceived health benefits, artificial flavorings can provide consistent taste and variety in many products, making them popular in the food industry.