Analytics tools are software applications that help individuals and organizations collect, process, and analyze data to make informed decisions. These tools can track various metrics, such as website traffic, user behavior, and sales performance. By providing visualizations like charts and graphs, analytics tools make it easier to understand complex data and identify trends over time. Common examples of analytics tools include Google Analytics, Tableau, and Microsoft Power BI. These tools cater to different needs, from basic website performance tracking to advanced data visualization and business intelligence. By leveraging these tools, businesses can optimize their strategies and improve overall performance.