American Indie Rock is a genre of music that emerged in the 1980s and gained popularity in the 1990s. It is characterized by its independent production and distribution, often outside of major record labels. Bands in this genre typically emphasize artistic expression and authenticity, blending various styles such as punk, folk, and alternative rock. Notable bands like The Strokes, Arcade Fire, and Death Cab for Cutie have contributed to the genre's growth. Indie rock often features a DIY ethos, with artists self-releasing albums and promoting their music through grassroots efforts. This approach has fostered a diverse and vibrant music scene across the United States.