The American Floral Endowment (AFE) is a non-profit organization dedicated to supporting research and education in the floral industry. Established in 1961, AFE aims to enhance the growth and sustainability of the floral sector by funding projects that address key challenges and opportunities within the industry. AFE provides scholarships, grants, and research funding to students, educators, and professionals involved in floriculture. By promoting innovation and knowledge-sharing, the organization helps to ensure a vibrant future for the floral industry, benefiting growers, retailers, and consumers alike.