The American Society of Florists (ASF) is a professional organization dedicated to supporting the floral industry in the United States. It provides resources, education, and networking opportunities for florists, growers, and suppliers. ASF aims to enhance the skills and knowledge of its members while promoting the value of flowers in society. Founded in 1884, the ASF plays a crucial role in advocating for the interests of the floral community. It organizes events, workshops, and conferences to foster collaboration and innovation among its members. The society also works to raise public awareness about the benefits of flowers and the floral industry as a whole.