The American Association for Public Opinion Research (AAPOR) is a professional organization dedicated to the study and practice of public opinion research. Founded in 1947, AAPOR aims to promote the understanding and use of survey research, ensuring high standards in data collection and analysis. The organization provides resources, training, and networking opportunities for researchers and practitioners in the field. AAPOR also plays a crucial role in advancing the ethical standards of public opinion research. It publishes the journal Public Opinion Quarterly and hosts annual conferences where members can share findings and discuss best practices. Through these efforts, AAPOR contributes to the integrity and credibility of the field of public opinion research.