An ambigram is a typographical design that allows a word or phrase to be read in multiple orientations. This means that when the text is rotated, flipped, or mirrored, it still appears the same or forms a different word. Ambigrams are often used in art, logos, and tattoos, showcasing creativity in visual representation. The concept of ambigrams was popularized by John Langdon and Scott Kim, who explored their artistic potential. They can be simple, like the word "NOON," or complex, involving intricate designs. Ambigrams challenge traditional typography by merging art and language in a unique way.