Alpha Generation
The "Alpha Generation" refers to the cohort of individuals born from 2010 to 2025. This generation follows the Z Generation and is characterized by being the first to grow up entirely in the digital age, surrounded by advanced technology and the internet from a very young age.
Members of the Alpha Generation are expected to be highly educated and tech-savvy, as they are exposed to various digital tools and platforms early in life. Their upbringing is influenced by the rapid advancements in artificial intelligence, social media, and smart devices, shaping their social interactions and learning experiences.