Album promotions are marketing strategies used by artists and record labels to generate interest and sales for a new music album. These promotions can include social media campaigns, music videos, interviews, and live performances. The goal is to reach a wide audience and encourage fans to listen to or purchase the album. Promotional activities often begin weeks or months before the album's release date. Artists may collaborate with platforms like Spotify or Apple Music for exclusive previews or playlists. Additionally, promotional events such as listening parties or virtual concerts can help create buzz and engage fans directly with the artist.