Album promotion is the process of marketing a new music album to reach a wider audience. This can involve various strategies, such as social media campaigns, music videos, and live performances. Artists often collaborate with record labels and publicists to create buzz and generate excitement around the album's release. Another key aspect of album promotion is engaging with fans. This can include hosting listening parties, conducting interviews, and sharing behind-the-scenes content. By connecting with their audience, artists can build a loyal fan base and encourage more people to listen to their music, ultimately boosting album sales and streaming numbers.