Wholesalers are businesses that purchase large quantities of goods directly from manufacturers and sell them in smaller quantities to retailers or other businesses. They act as intermediaries in the supply chain, helping to distribute products efficiently. By buying in bulk, wholesalers can often negotiate lower prices, which allows them to offer competitive rates to their customers. These businesses play a crucial role in the economy by ensuring that products are available in various locations. Wholesalers often specialize in specific types of products, such as food items, electronics, or clothing, making it easier for retailers to find the supplies they need to serve their customers.