Creative advertising refers to the innovative and imaginative strategies used to promote products or services. It often involves unique concepts, eye-catching visuals, and engaging messages that capture the audience's attention. The goal is to stand out in a crowded market and create a memorable impression that encourages consumers to take action. This type of advertising can take many forms, including print ads, television commercials, and digital campaigns. Techniques such as storytelling, humor, and emotional appeal are commonly used to connect with audiences. Successful examples include campaigns from brands like Nike and Coca-Cola, which effectively use creativity to enhance brand recognition and loyalty.