The Adoption Curve is a model that illustrates how different groups of people adopt new innovations or technologies over time. It is typically divided into five categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Each group has distinct characteristics and varying levels of willingness to embrace change, influencing how quickly a new product or idea gains traction in the market. This curve is often represented graphically, showing the percentage of adopters on the y-axis and time on the x-axis. Understanding the Adoption Curve helps businesses and marketers strategize their approaches to reach each group effectively, ensuring successful product launches and sustained growth.