Adobe Tag Manager is a powerful tool that helps website owners manage and deploy marketing tags without needing to modify the website's code directly. Tags are snippets of code that collect data and send it to third-party services, like analytics or advertising platforms. With Adobe Tag Manager, users can easily add, edit, or remove these tags, making it simpler to track user behavior and optimize marketing efforts. Using Adobe Tag Manager streamlines the process of managing multiple tags, reducing the risk of errors and improving website performance. It also allows for better collaboration among teams, as marketers can implement changes quickly without relying on developers. This efficiency helps businesses make data-driven decisions to enhance their online presence.