Tag Management is a system that helps website owners organize and control various snippets of code, known as tags. These tags are used for tracking user behavior, managing advertising, and collecting data for analytics. Instead of manually adding or updating tags in the website's code, a tag management system allows users to do this through a user-friendly interface, making it easier to implement changes quickly. By using a tag management system, businesses can improve their website's performance and ensure that they are gathering accurate data. This streamlined approach not only saves time but also reduces the risk of errors that can occur when handling code directly. Overall, Tag Management simplifies the process of managing digital marketing efforts.