User experience, often abbreviated as UX, refers to the overall experience a person has when interacting with a product, service, or system. It encompasses various aspects, including usability, accessibility, and satisfaction. A positive UX means that users find the product easy to use, enjoyable, and effective in meeting their needs. Designers and developers focus on UX to create intuitive interfaces and seamless interactions. This involves understanding user behavior, preferences, and pain points through research and testing. By prioritizing UX, companies can enhance customer satisfaction, increase engagement, and ultimately drive loyalty to their brand.