Adaptive Design is a flexible approach used in product development, particularly in fields like software and user experience. It allows designers to create products that can adjust to different user needs and preferences. By gathering feedback throughout the design process, teams can make changes that improve usability and satisfaction, ensuring that the final product meets the diverse requirements of its users. This method contrasts with traditional design, where a product is often finalized before testing. With Adaptive Design, the focus is on continuous improvement, making it easier to respond to user feedback and changing market conditions. This leads to more effective and user-friendly products.