Ad Tech, short for advertising technology, refers to the tools and software used to manage, deliver, and analyze digital advertising campaigns. It encompasses various platforms and services that help advertisers reach their target audiences more effectively, such as programmatic advertising, ad exchanges, and demand-side platforms. These technologies enable businesses to optimize their advertising strategies by collecting data on user behavior and preferences. This data-driven approach allows for more personalized ads, improving engagement and conversion rates. Key players in the ad tech ecosystem include advertisers, publishers, and ad networks, all working together to enhance the effectiveness of online advertising.