Activia is a brand of yogurt produced by Danone, known for its probiotic content. It is designed to support digestive health and contains live cultures, specifically Bifidobacterium animalis DN-173 010, which is believed to help balance gut bacteria. Available in various flavors and formats, Activia is marketed as a tasty and healthy snack option. The brand emphasizes its benefits for digestive wellness, making it popular among consumers looking for functional foods that contribute to overall health.