Abercrombie & Fitch is an American retailer known for its casual wear, particularly aimed at young adults. Founded in 1892, the brand originally focused on outdoor gear but later shifted to trendy clothing, including jeans, t-shirts, and accessories. Its marketing often features a lifestyle image that appeals to a youthful demographic. The company operates several brands, including Hollister Co. and Abercrombie Kids. Abercrombie & Fitch stores are typically characterized by their dim lighting, loud music, and strong fragrances, creating a distinctive shopping experience. Over the years, the brand has faced challenges but continues to adapt to changing fashion trends and consumer preferences.