AGR, or Average Gross Revenue, is a financial metric used to assess the average income generated by a business over a specific period. It helps companies evaluate their performance and make informed decisions about future investments and strategies. AGR is particularly useful in industries where revenue can fluctuate significantly. In the telecommunications sector, for example, AGR is often used to measure the earnings of service providers. It includes all sources of revenue, such as subscriptions and additional services, providing a comprehensive view of a company's financial health. Understanding AGR can help stakeholders identify trends and areas for improvement.