The 4P Marketing Mix is a foundational model in marketing that outlines four key elements: Product, Price, Place, and Promotion. The Product refers to the goods or services offered to meet customer needs. Price involves the amount customers pay, influencing demand and profitability. Place focuses on how the product is distributed and where it is available to consumers, ensuring accessibility. Lastly, Promotion encompasses the strategies used to communicate and persuade customers about the product, including advertising and sales tactics. Together, these elements help businesses effectively reach their target market.